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Be Your Own Agent

Getting an agent sounds like the dream. Someone to find you opportunities, negotiate contracts, talk to clubs, and open doors while you focus on playing. But here’s the truth: agents aren’t magicians. And even the best ones won’t care about your future as much as you do.


In reality, many players wait far too long, believing that once they get an agent, everything will fall into place. But agents are not miracle workers—and they’re not always proactive. Some may have a few key contacts but limited influence. Others may represent dozens of players and won’t prioritise you unless you’re already established. And for those without a contract or a professional track record, getting an agent in the first place is a challenge.


So what do you do? You step up. You become your own agent.


This doesn’t mean pretending to be something you’re not. It means learning to take ownership of your career. Reaching out to clubs with confidence. Sending the right kind of clips and emails. Knowing how to follow up, how to build relationships, and how to present yourself professionally. It means showing that you’re serious, organised, and prepared—not just for the pitch, but for the process.


And it doesn’t stop there. Learn the basics of contracts. Understand what different leagues pay. Know how transfer windows work. Get familiar with trial etiquette and what clubs are looking for beyond talent—attitude, reliability, readiness. This knowledge gives you power.


The truth is, every professional footballer is a business. And whether you have an agent or not, it’s your responsibility to make smart career moves. The players who stand out are the ones who know how to promote themselves, position themselves, and build strong networks over time.


And here’s the bonus: doing this work now won’t just help you get noticed—it could open up doors for the future. If you understand how to contact clubs, present players, and negotiate deals, who’s to say you couldn’t one day move into player representation yourself? Many former players have transitioned into agents or career advisors because they lived the process and learned it for themselves.


So yes, getting an agent can be valuable. But don’t rely on one. Build your skills. Take action. Stay visible.


Because the most important person in your career is you.


And if you want to get ahead, it might be time to start acting like your own agent.

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